Consumer Insights on Infants & Kids Wear Market in India
Consumer Insights on Lingerie Market in India
About the client
An intimate apparel apex body in India conducts an annual event to provide in-depth insight into the Indian intimate wear market. For this, they wanted to gain consumer insights about their preferences and overall take on lingerie market in India.
Core objective was to identify “New age consumer” in Indian lingerie market through consumer insights, answering the following key questions:
- Who is the new age consumer? What is the segmentation of these consumers in terms of age, work profile, income, etc.?
- What are their fashion orientation for lingerie?
- What are the price sweet spots for different lingerie products?
- In-depth market focused pan India consumer study was conducted for women aged 16-45 year of age. Based upon insights from the research following data was presented-
- Demographic and psychographic profile of the consumers
- Complete wardrobe analysis of the target group
- Fashion orientation about lingerie
- Brand preference for different lingerie categories
- Replacement cycle
- Price sweet spots