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Market Sizing

Market Sizing of Alcoholic Beverages in Delhi & Punjab

About the client

A leading Distillers & Bottlers company was looking to

Project Objectives

Core objective was to conduct market sizing of alcoholic beverages in Delhi and Punjab, answering the following key questions:

  1. What is the current market size and growth rate of alcoholic beverages in Delhi & Punjab? What is the future outlook? What are the growth drivers and challenges?
  2. What is the market segmentation in terms of product – beer, wine, spirits? Growth trends and projections of each segment?
Deliverables
  1. Detailed analysis of the alcoholic beverages market in Delhi and Punjab:
    • Market structure and segmentation
    • Demand & supply drivers
    • Major markets for buying alcoholic beverage in Delhi & Punjab
    • Major players in cities of Punjab and Delhi – international, national, regional & local players
    • Consumption behavior of Indian population in these areas
  2. Consumer Analysis & Market Sizing
    • Demand for alcoholic beverage these cities, Growth drivers and potential for future growth
    • Core consumer- quantum of their consumption, occasion & frequency of consumption, average spending per purchase, places are they willing to buy, choice drivers of a particular brand, expectation from brands/companies, etc.
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