Market Sizing of Alcoholic Beverages in Delhi & Punjab
About the client
A leading Distillers & Bottlers company was looking to
Core objective was to conduct market sizing of alcoholic beverages in Delhi and Punjab, answering the following key questions:
- What is the current market size and growth rate of alcoholic beverages in Delhi & Punjab? What is the future outlook? What are the growth drivers and challenges?
- What is the market segmentation in terms of product – beer, wine, spirits? Growth trends and projections of each segment?
- Detailed analysis of the alcoholic beverages market in Delhi and Punjab:
- Market structure and segmentation
- Demand & supply drivers
- Major markets for buying alcoholic beverage in Delhi & Punjab
- Major players in cities of Punjab and Delhi – international, national, regional & local players
- Consumption behavior of Indian population in these areas
- Consumer Analysis & Market Sizing
- Demand for alcoholic beverage these cities, Growth drivers and potential for future growth
- Core consumer- quantum of their consumption, occasion & frequency of consumption, average spending per purchase, places are they willing to buy, choice drivers of a particular brand, expectation from brands/companies, etc.