RETAIL CONSULTING

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Brand Licensing

Assistance in Finding Licensing Partner for Leading International Brands

About the Client

A leading textile manufacturer and pioneer of apparel brands and retail space in India, along with a diverse portfolio of national and international brands through licensing agreements, JVs and own brand development. They were in search of a licensing partner for few of their brands in certain categories.

Project Objectives

The project objective was to help the client in identifying, evaluating and selecting the right licensing partner. Key aspects involved:

  1. Criteria for identifying and evaluating potential partners
  2. Negotiations and finalization of terms of partnership
Deliverables
  1. Identifying, shortlisting and approaching the most suitable licensing companies for partnership
    • Prepared a long list of potential companies
    • Developed detailed profiles and performed a SWOT analysis of each selected company
    • Created a short list of companies, basis specific criteria and evaluation parameters as developed in discussions with the client
  2. Approached and solicited their interest
    • Shared brand teaser with potential partners
    • Addressed follow-up queries
  3. Facilitated meetings, negotiations and finalization of terms concluding with the signing of the license agreement
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