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Commercials Due Diligence / Investment Feasibility Studies

Beauty and Wellness Market Mapping & Business Operation Review

About the Client

A leading investment firm which manages approximately $2 billion of funding across five growth sectors was considering making a strategic investment into one of the biggest beauty and wellness chains in the country.

Project Objectives

Core objective was mapping of Beauty and Wellness market in India and business plan review of potential investee company, answering the following key strategic questions:

  1. What is the brand equity of Investee Company?
  2. What is the growth potential in this segment for Investee Company?
  3. What is the scope of growth for additional product categories?
  4. Is the new segment of beauty & wellness products profitable for Investee Company as was the services segment?
Deliverables
  1. Provided detailed analysis of Indian beauty & wellness market to understand the overall market, competition, consumers and positioning of the ‘target chain’.
  2. Identified current positioning and penetration levels of the ‘target chain’ (services as well as products)
  3. Determined growth potential for the ‘target chain’:
    • key markets for next phase of growth
    • saturation level in existing markets
    • potential for entry into selected new markets
  4. Evaluated various business operations of the chain across the spectrum of products and services offered. Further, defined the scope of future growth potential for the chain and strategies to maximize same store sales.

Market Mapping & Identification of Growth Potential for Hand Woven Products Brand Across Various Indian Cities

About the Client

A leading investment firm which manages approximately $2 billion of funding across five growth sectors was considering making a strategic investment into one of the biggesthand woven apparel and lifestyle brandin the country.

Project Objectives

Core objective was market mapping & identification of growth potential for investee brand stores across various Indian cities, answering the following key strategic questions:

  1. What is the brand equity of the ‘target chain’?
  2. Is there any growth potential in the handloom market segment or is the market saturated?
Deliverables
  1. Provided detailed analysis of handloom/ hand woven products market in Metros, Tier 2&3 cities and Micro markets to understand the overall market, competition, consumers and positioning of the ‘target chain’.
  2. Identified current positioning and equity of the investee brand
  3. Determined growth potential for the investee brand:
    • key markets for next phase of growth
    • saturation level in existing markets
    • potential for entry into selected new markets
  4. Evaluated various business operations of the chain across the spectrum of products and services offered.
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