Strategic and Financial Funding
Growth Strategy, Financial Valuation and Assistance in Fund Raising for a Value Fashion Brand
Strategy, Valuation and Fundraising Assistance for Luxury Designer Retailer
About the Client
A designer owned luxury retail chain also offering uniform designing services to institutional clients such as hotels was looking to conduct a strategic business review and develop a growth strategy. The company intended to undertake the suggested business expansion by raising funds from investors.
Core objective was to conduct a strategic review and recommend growth strategy, conduct financial valuation and assist in raising funds from investors Key questions included:
- How has the current strategy fared and accordingly what change need to be undertaken?
- What should be the revised business targets and financial projections for the next 5 years?
- What will be a fair value of the company basis existing business performance & future forecasts and help the company raise funds for future expansion?
- Existing business review:
- Rationale behind existing strategy and how has it fared?
- Evaluation of the prevalent company positioning, target market, product mix, channel, store formats and performance
- Recommended growth strategy:
- Key Proposition and Positioning
- Target consumers and proposed sales channel
- Optimal category / product and sales mix and pricing strategy
- Detailed Roll-Out plan highlighting the pace of roll-out, cities for expansion, number and format of stores
- Developed a business plan as per the suggested strategy highlighting revenues, operating expenses, investment requirements and profitability projections
- Carried out financial valuation of the business, estimating it based on multiple valuation techniques including discounted cash flow, book value and relative valuation approach
- Assisted in fundraising
- Prepared pitch document for potential investor
- Identified potential partners
- Approached and solicited interest
- Facilitated meetings and negotiations and signing of agreement