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Market / Location / Product Feasibility

Feasibility Study for Retail in Industrial Hub for Upcoming Township

About the Client

A leading real estate development company based out of south was planning to develop retail infrastructure for upcoming township of their own in Industrial hub of Tamil Nadu.

Project Objectives

Core objective was to conduct a feasibility study for the proposed retail location, answering the following key strategic questions:

  1. What should be the unique theme/USP for the retail development, which maximizes customer engagement, encourages repeat footfalls, and successfully positions it as a differentiated proposition?
  2. Who will be the target customers for the retail venture – captive audience and/or nearby residents and/or others?
  3. What should be the appropriate zoning in terms of shopping, entertainment & F&B and tenant mix in terms of product categories & brands?
  4. What should be the appropriate revenue model – pure rental / pure revenue share / or mix of both? What should be the operating model – sell/lease/manage?
Deliverables
  1. Provided detailed analysis of the 4 C’s:
    • Analyzed the city in terms of 4C’s namely to arrive at a “go” and “no go” strategy for setting up retail at the proposed location
      • Catchment: socio-economic profile, physical &social infrastructure, primary & secondary catchment
      • Consumer: core consumer, shopping behavior, driving factors, market & format preferences, etc.
      • Customer: brand presence, willingness for proposed location, etc.
      • Competition: profile of key competitors- current and future
    • Conducted primary research involving consumer research based on a structured questionnaire and interviews with local retailers, and industry experts (real estate brokers and mall developers)
  2. Conceptual framework based on insights and learnings from location analysis:
    • Overall positioning and target audience for the proposed retail market
    • Retail mix and anchor strategy
    • Zoning plan, expected rentals, and operating model

Location Analysis and Concept Development for Commercial Properties in Maldives

About the Client

A real estate development company engaged in development of properties in residential, commercial and retail sectors, wanted to undertake a location analysis & concept development for its 3 commercial locations in Maldives.

Project Objectives

Core objective was to conduct location analysis and concept development for mentioned commercial properties in Maldives, answering the following key strategic questions:

  1. What should be the concept for all locations in terms of positioning, target consumer, and offerings?
  2. What should be the retail mix for different locations?
  3. What should be the appropriate revenue model – pure rental / pure revenue share / or mix of both? What are the expected rentals?
Deliverables
  1. Provided detailed analysis of all the 4 locations on following parameters:
    • Site profile: Distance & time mapping from key landmarks, Profile of adjoining establishments, Upcoming developments in the vicinity, Approachability & accessibility from city center, key landmarks & neighboring towns/cities
    • Consumer profile: Demographic profile including age, income, education & occupation, preferred destination for shopping, food & entertainment, Shopping behavior & brand preferences, etc.
    • Retailer profile: Penetration of retail, food and entertainment options in the country, Presence of national / international retailers, No. of outlets, Business performance & Expansion plans, etc.
  2. Conceptual framework based on insights and learnings from location analysis:
    • Overall positioning and target audience for the proposed retail market
    • Retail mix and anchor strategy
    • Zoning plan, expected rentals, and operating model
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