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Retail Online Business Strategy
Wazir created a detailed industry review for the specific product category, analyzed the overall positioning, and did profiling for the core customers. Wazir then developed a 5-year business as well as a financial plan highlighting every OPEX and also CAPEX for investments under key heads based on industry benchmarks.

Project Background A leading multi-platform media company with interests in a diversified portfolio, intended to set up a multi-category online marketplace for 4-14 year old kids, catering to all their needs including apparel, footwear, learning, toys, books and music, sports, etc.
Scope of Work
  1. Formulate Business Strategy for the launch of an online marketplace for 4-14 Year old Kids, answering the following key strategic questions:
    1. What should be the overall concept of the online marketplace- positioning, target consumers, etc.?
    2. What should be the various product categories and services to offer?
    3. What should be the business model- buy & sell, consignment, listing, private labels? Should it be a mix of all these?
    4. What should be the various operational models for the online marketplace (Systems involved, commission / listing / subscription fee, promotions)?
Result Delivered Provided detailed analysis of the Online Marketplaces and business strategy:
  1. Industry Overview: mapping and sizing of the overall market for product categories targeted at the 4-14 yr. olds, growth trends and projections for marketplaces, mapping of Horizontal as well as Vertical players, etc.
  2. Overall positioning: positioning in terms of concept, product range, pricing structure, and USP
  3. Product mix: target product categories which can be sold online and their margin structure
  4. Target Consumer: profile of core consumer (across geographies, age groups, income level/ internet or mobile usage)
    5. Developed a 5-year business and financial plan as per the suggested strategy highlighting revenues, operating expenses (salaries, IT costs, marketing and customer acquisition costs, logistics and delivery costs, etc.), Estimation of investments under key heads, based on industry benchmarks, etc.