Consumer Products - Wazir Advisors

Wazir provides strategic guidance to Consumer Products and Retail sectors for mandates across growth, business diversification strategies, and overall business support. Our services are designed to provide a comprehensive understanding of market dynamics, consumer insights, and sector-specific deep dive for developing strategic interventions for business growth.

Leadership at Wazir has consulted with legacy and new-age brands across varied consumer segments on disruptive growth, business & brand diversification, channel growth, and optimization. We also provide strategic guidance to retailers on growth and optimization strategy across brick & mortar, e-commerce, and Omni-channels.

Wazir has experience in helping its Industry Clients with services like:-

Retail

Wazir provides strategic guidance to retailers on growth and optimization strategy across brick & mortar, e-commerce, and Omni-channels. This entails commensurate channel contribution and growth, retail expansion and foray, location evaluation and selection, franchising strategy and distribution networks.

Our services also include implementation assistance covering streamline internal systems and processes, benchmarking them with industry best practices, improve organization design and employee accountability, create a comprehensive MIS and reporting structure to support decision making and enhance control mechanisms

Consumer Products

Wazir provides strategic guidance to consumer facing sectors for mandates across growth, business diversification strategies. Our services are designed to provide comprehensive understanding of market dynamics, consumer insights and sector-specific deep dive for developing strategic interventions for business growth.

Leadership at Wazir has consulted with legacy and new age brands across varied consumer segments on disruptive growth, business & brand diversification, channel growth and optimization. At Wazir Advisors, we actively advise private equity firms, Indian and international, on asset evaluation for investment theses.

E-Commerce

In recent years India has experienced a boom in internet and smartphone penetration. The number of internet connections in 2021 increased significantly to 830 million, driven by the ‘Digital India’ program. This rapid rise in internet users and smartphone penetration coupled with rising incomes has assisted the growth of India’s e-commerce sector. India’s e-commerce sector has transformed the way business is done in India and has opened various segments of commerce ranging from business-to-business (B2B), direct-to-consumer (D2C), consumer-to-consumer (C2C) and consumer-to-business (C2B)

At Wazir, we work with different companies which are at different stages of their online sales and service journey. We help e- retailers answer several key questions such as identification of target brands that fit with the company’s target consumer segments, understanding their key propositions, and the long-term contractual terms. Our expertise helps e-commerce players develop pricing and markdowns strategy. We also help clients benchmark the retail pricing in the offline market.

Fashion & Lifestyle

Wazir enjoys strong legacy in the fashion and lifestyle segment having worked with leading fashion conglomerates and brands. Our offerings cover strategy and implementation support services extending across Indian retailers as well as cross border foray for international brands.

Our approach, based on Wazir’s proprietary 7C model, helps us deliver unique and actionable strategies. Be it a corporate strategy intending to multiply revenue and market share or operations strategy to reduce supply chain costs, we are geared to deliver opportunities before they become obvious to business around these opportunities. We focus on capturing and maximizing the selected opportunity for our client’s business and ensuring that it is future proof.

Wazir adopts a comprehensive approach of market assessment, market feasibility, entry model, business plan and partner evaluation for international brands foraying into India. Implementation support is also extended encompassing project management for partnership structuring, pilot phase, management team. At Wazir, we actively develop industry DRHP reports for facilitation of IPO filing.

Designer & Luxury Brands

India’s luxury market is expected to grow to 3.5 times the current size and reach the US$200 Bn mark by 2030, propelled by the rising number of UNWHI (net assets with USD 30 million or more), growing entrepreneurship, strong middle class, greater penetration of e-commerce and demand from tier 2 and tier 3 cities. Post-pandemic, there has been a surge in spending on luxury in India. From acquiring luxury real estate to luxury cars; from splurging on destination weddings to exotic holidays, gourmet food, and dining experiences, the list goes on.

As a leading consulting firm in this industry, we help our clients gain a competitive edge. We help clients to revalidate the brand concept and get a detailed brand launch strategy drafted through us. We are adept at conducting a feasibility study and helping our clients answer key questions such as revenue and operating model, product diversification strategy, customer segments, value proposition, etc.