The proprietary 7C model of Wazir helps us deliver unique strategies that can be implemented. Whether it’s a corporate strategy to enhance revenue and profitability, an expansion strategy to increase the footprint, or an operational strategy to reduce supply chain costs, we’re focused on delivering it effectively and efficiently. Before they become noticeable to others, we identify new opportunities and articulate strategies around these opportunities to build scalable and profitable businesses. We focus on capturing and maximizing the chosen opportunity for our client’s business and ensuring that it is sustainable and profitable.
Our team offers comprehensive “concept” to “commissioning” solutions to cater to the needs of our private sector clientele. Our core focus lies in optimizing the use of available resources and creating a future-proof sustainable business.
The consumer is the vantage point that Wazir builds on. With our “outside-in” approach, every strategy centers on the consumer groups the company wants to serve. Wazir closely tracks consumer trends and intricately weaves the same into the strategy.
Each strategy is uniquely crafted keeping the client’s company and its DNA at the core. Further, there are capabilities and proficiencies that each company has, that seed its “competitive advantage” and define the strategies that the company can adopt.
When devising a strategy, it is crucial to keep the ultimate goal in mind. This means understanding what the company aims to accomplish, as well as any limitations in terms of time and resources.
The ability to understand and manage the value chain is imperative to the success of any business. We incorporate the ground realities to figure out the best possible ways to achieve the same in our strategic framework.
Each category & its sub-categories have their own structure, dynamics, market realities, and nuances, that are well comprehended, appreciated, and incorporated in the strategy.
Be it direct or indirect, immediate or projected, we consider all and any type of competition extremely seriously while developing and selecting strategic options.
Factoring in the macro and micro trends and policy frameworks that affect the target segments, is imperative to any strategy that we craft.
Market Entry Assessment
Creating Strategic Roadmap
New Brand Entry Strategy
Wazir created a detailed industry review for the specific product category, analyzed the overall positioning, and did profiling for the core customers. Wazir then developed a 5-year business as well as a financial plan highlighting every OPEX and also CAPEX for investments under key heads based on industry benchmarks.
Wazir drafted a bankable TEV report for a leading manufacturing client. To draft the same, Wazir conducted market and product assessment, plan for factory setup. Wazir also undertook feasibility including production capacity, technology levels and machinery. Selection of machines, pricing and manpower was also provided in detail.
Wazir assessed the client’s assumptions, traffic mix, and GDP evolution. Segmented airport consumers and analyzed traffic mix evolution at Delhi and Hyderabad airports. Evaluated existing brands and retailers’ performance and challenges. Delivered a report validating the assessment approach, highlighting key aspects of airport retail, growth factors, and opportunities in Delhi and Hyderabad airports.
Conducted exhaustive secondary research to identify key players in the geosynthetics value chain. Performed comprehensive trade research, presenting market insights to the Client, including market size, growth potential, investment opportunities, price points, and success factors. The Client found geosynthetics a suitable sector for business growth and engaged Wazir as an advisor for their JV with an international company for geosynthetics manufacturing in India
Conducted a factory visit to assess manufacturing strengths and weaknesses. Analyzed global and Indian export markets to identify attractive fabric categories. Industry research and expert interviews led to the identification of suitable products. Evaluated shortlisted categories based on existing capabilities, infrastructure, market presence, and location. Submitted a comprehensive project report, including financial plans and TEV report to the client.
Conducted a comprehensive study on FDI in the Indian T&A sector, analyzing data, competitiveness benchmarking, policies, challenges, and government support. Studied global FDI scenarios, success stories in textile sectors of China, Vietnam, Bangladesh, Sri Lanka, etc. Proposed strategies to improve FDI in India’s T&A sector, including policy advocacy, global investor awareness creation, and overseas investment promotion missions. Wazir presented the findings and suggestions to enhance FDI in the Indian textile and apparel industry.
Extensive market research explored the Indian dairy market, consumer preferences, and attitudes towards Greek yogurt. Buyer personas helped understand target audience needs. Competitor analysis and brand reputation research provided valuable insights. The successful go-to-market strategy positioned the brand as a leading Greek yogurt choice in India, appealing to health-conscious consumers and culinary enthusiasts
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