Wazir performed a detailed analysis of the handbag brand’s market performance and competitive landscape, collaborating with the private equity firm to provide insights for informed investment decisions.
1 What is the size, segmentation and key growth opportunities and trends in the handbag market?
2 How does the target company’s market positioning compare with its key competitors?
3 What are the current distribution strategies and channels, and how do they compare to industry benchmarks?
4 What are the consumer preferences and purchasing patterns in the handbag market?
5 How does the target company’s cost structure compare with industry standards?
6 Is the organization’s structure aligned with its growth objectives?
7 How efficient is the design and sourcing process in terms of product quality and supply chain management?
8 What is the growth potential for expanding retail operations into new markets?
9 Is the target company’s business plan scalable and sustainable?
Industry overview – structure, size, growth rate, emerging trends
Competitor benchmarking – major competitors, business models, market positioning, pricing strategies, distribution channels, key differentiators
Consumer research – consumer behaviour, buying patterns, preferences, purchase influencers, gaps in target’s current offerings, opportunities for targeted marketing and product development
Growth potential – assessment of scalability and sustainability of business, potential for expanding retail operations into new markets
Cost benchmarking – target’s operational cost structure against industry benchmarks, identifying areas for potential improvement in cost efficiency
Business plan validation – reviewing target’s financial forecasts, aligning them with the broader market analysis, ensuring the PE firm could make an informed investment decision
