1. Develop an India entry strategy and business plan, answering the following key questions:
a. What is the business model, price positioning, offerings, etc. of key players?
b. What should be the appropriate positioning, target consumers, and product price mix?
c. What should be the channel strategy – EBOs / MBOs / LFS?
d. What should be the 5-year roll-out plan and operating model? What will be the investment, revenue projections, expenses, and profitability?
1. Industry overview – structure, size, growth rate, consumer segmentation, etc.
2. Mapping major competitors – business models, price positioning, product offering, target consumers, market penetration & business performance, brand attribute
3. Consumer research – Consumer buying behavior, tastes & preferences, purchase influencers, purchase frequency, current gaps in offerings, willingness to spend
1. Target consumers, appropriate brand positioning, and key value proposition
2. Product categories and recommended channels, and phase-out plan
3. Marketing and branding strategy
4. Business structure in India (100% own subsidiary / JV / distribution partner)
5. Pros and cons and commercial terms of each operating model
6. Identifying cities and determining the pace of roll-out, including criteria for site selection
7. Timeframe for business achieving key milestones
Developed a business and financial plan as per the suggested strategy highlighting revenues, operating expenses, investment requirements, and working capital requirements.
