Wazir conducted a market assessment for a leading ice cream chain, identifying opportunities in the foodservice sector and formulating an accelerated growth strategy.
Develop a growth strategy for enhancing brand presence in the foodservice market, answering the following key questions: |
1What is the company’s existing product, pricing, placement and promotion strategy?
2 How has the historic business performance of the company been?
3 What is the existing market landscape and future outlook?
4 What are the consumer preferences and trends?
5 What should be the future strategy for growth? What will be the investment, revenue projections, expenses, and profitability and how will it be implemented?
Industry overview – market size, growth potential, segmentation
Competitive landscape – positioning, product offering, market penetration, business performance
Channel analysis – distribution channels and operating models relevant to client’s business
Consumer research – brands and product preferences, purchase frequency, occasions, willingness to pay, identification of target cohort
1 Understanding of brand positioning in the competitive ice cream market
2 Insights on customer engagement and perception of the brand
3 Recommendations for a future growth strategy aligned with consumer preferences and market dynamics
4 Financial plan and implementation roadmap
