Wazir developed a comprehensive business diversification strategy for a large exporter of agricultural produce and commodities, focusing on entering the kidswear segment.
1 What is the current market size and growth potential for the kidswear segment?
2 What is the market structure and segmentation?
3 What are the key competitors in the market, and what are their strategies?
4 What are key distribution channels relevant to the kidswear segment?
5 What are the need gaps in the current market offerings?
6 What are the client’s capabilities and resources? How do they align with the proposed business diversification?
7 What should be the roll-out plan and operating model? What will be the investment, revenue projections, expenses, and profitability?
Industry overview – structure, size, segmentation, growth, trends, etc.
Mapping major competitors – business models, price positioning, product offering, target consumers, market penetration & business performance, brand equity
Distribution channels – key channels for scalability and growth
1 Brand’s capabilities and synergies and their alignment with market dynamics
2 Brand positioning and value proposition
3 Assortment and pricing strategy
4 Marketing and customer acquisition strategy
5 Business plan and financial plan to support the client’s market entry
