Wazir conducted a comprehensive assessment of the client’s business and worked closely with them to provide partnership support and develop an India entry strategy.
1. Develop an India entry strategy and business plan, answering the following key questions:
a. What is the market size and what are the opportunities in the Indian fitness market?
b. What are the key players in the market and what is their positioning and strategy?
c. What insights can be gathered from consumer behaviour in the fitness segment?
d. What is the optimal route to market for entry?
e. What is the growth potential for the client and what is the investment required?
f. Who are potential stakeholders in the Indian market that can be potential partners for expansion in the Indian market?
Industry analysis – market size, growth, penetration, segmentation by formats, services, price points, trends
Competitive landscape – key players, scale of operation, revenue and profitability, operating model, trade terms, success factors, challenges faced
1. Defined positioning, format, target consumer and USP
2. Detailed fitness centre roll-out plan by city
3. Created a business plan covering potential revenue, margins, costs, investment required, organizational requirements
4. Delivered strategic choices for success
5. Listed potential partners including conglomerates, franchised businesses, regional player
6. Facilitated meetings with potential partners
7. Recommended partners aligned with the client’s vision and business
