Wazir carried out a detailed assessment of the client’s products and market presence in India, collaborating with the client to highlight the nuances of the Indian market and create a well-rounded Go-To-Market strategy and entry approach.
1. Develop an India entry strategy and business plan, answering the following key questions:
a. What are the key dynamics of the Indian retail market?
b. What learnings can be drawn from other international retailers operating in India?
c. What is the current landscape of the premium apparel market?
d. What insights can be gained regarding consumer buying behaviour in India?
e. What distribution channels (EBO, LFS, Digital) are most effective for market entry?
f. What potential positioning strategies can be adopted in the Indian market?
g. What financial plan will support the market entry?
h. What profiles of potential partners would be beneficial for collaboration?
Industry overview – size, growth, structure, segmentation by channel, category, gender, retail and consumer trends
Competitive landscape – leading Indian and international brands, key learnings, success stories
Distribution channels – evaluation and their effectiveness
1. Positioning and target group
2. Assortment and pricing mix
3. Route to entry options
4. Operating models (fully owned, franchise, JV, etc.)
5. Marketing and branding strategy
6. Distribution strategy and roll out plan
