1. Prepare a strategic roadmap for scaling retail footprint and entering new markets, answering the following key questions:
a. What is the current retail footprint, manufacturing capabilities, and organizational structure of the business?
b. What are the market dynamics and potential within the regional market?
c. Who are the key competitors, and what are their business models?
d. What is the perception of the brand among consumers?
e. Which new markets offer the best opportunities for expansion?
f. What new product categories should be launched in these markets?
g. What should be the Go-To-Market (GTM) strategy for the identified opportunities?
Market assessment – size, growth, segmentation by product category, pricing and attributes
Competitive landscape – key players, revenues, product portfolio, geographic presence, distribution network, manufacturing capacity, trade terms
Internal assessment of client’s operations – revenue and cost analysis, growth, product portfolio, distribution capabilities, strategies, geographic presence
1. Identification of strategic choices for top-line and bottom-line growth
2. Alignment with the company’s vision, capabilities, and synergies
3. Guidance for expanding in the current GT channels and penetrating new geographies
4. Identified new product categories for future market launches
5. Identified revenue and cost KPIs, capital and human resource requirement for growth, profitability and competitive advantage
