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Market Assessment and entry strategy into Russia Market

Wazir undertook a comprehensive review of the Russian intimate wear market to evaluate opportunities for Indian brands to enter the market. We worked closely with the client in market assessment, segmentation, understanding consumer behavior, and mapping of the distribution channels. Identified attractive segments for market entry based on the market analysis

Project Background The client wanted to understand the Russian intimate wear market to find out the business opportunities for Indian brands/ manufacturers in the Russian market.
Scope of Work The key objective of the study was to understand the Russian intimate wear market and answer the following questions:
  1. What is the market size, key segmentation, competition scenario, etc. in the Russian intimate wear market?
  2. What is consumer behavior in terms of consumption basket, average spending, brand preference, etc.?
  3. What is the opportunity for foreign brands in the Russian market? What are the key challenges? What are the routes to entry?
Result Delivered A detailed report was prepared based on secondary and primary research coverage. The key points covered were:
Macro analysis of Russian market
Overview of Russian intimate wear market
  • Market size, growth, market segmentation, consumer behavior, retail/sales channels, supply chain, etc.
  • Competition assessment of key domestic & international brands present in the market on different parameters like product offerings, price positioning, retail presence, etc.
  • Export-Import scenario of the market in terms of key challenges, opportunities, trade routes, etc.
Consumer behavior A dipstick consumer research was also conducted to understand the purchase behavior of Russian consumers for intimate wear segment. The key probe areas of research included wardrobe construct for lingerie, spending pattern, channel preference, etc.
Identified key opportunity segment and different ways/routes/mode of entry in the Russian intimate wear market for Indian brands and manufacturers.