| Project Background |
A value for money garments and fashion accessories brand and retailer was looking to conduct a strategic review of its business operations and develop a growth strategy along with a business plan for the next 5 years. The company intended to undertake the suggested business expansion by raising funds from investors. |
| Scope of Work |
- Core objective was to conduct strategic review & recommend a growth strategy along with a business plan for the next 5 years, conduct financial valuation, and assist in raising funds from investors:
- What is the brand equity of the client’s brand?
- What is the financial positioning of the brand in terms of total revenue, gross margins, personnel cost, selling cost, fixed assets, etc.?
- What should be the future plans of the brand in terms of new product categories, sub-brands, markets, store roll out, etc.?
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| Result Delivered |
- A growth strategy was recommended based on current business analysis and market potential, which includes:
- Overall positioning of the brand
- Optimal product mix (category rationalization as well as new categories to be added)
- Channels (own stores, shop-in-shop, online)
- Roll out plan including the no. of cities and stores; pace of roll out; and size, format & location for new stores; etc.
- Developed a 5-year business and financial plan as per the suggested strategy highlighting revenues, operating expenses, investment requirements, and working capital requirements.
- An Information Memorandum about the company was prepared highlighting the company’s current positioning, financial valuation, future growth plans, etc. to present to potential funding companies.
- Meetings were organized for interested funding companies with the client’s management team for detailed negotiations to zero-down the terms for the deal.
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