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Strategy for business expansion

Wazir formulated the expansion strategy by understanding the product category, market size, growth potential, and competition assessment. Wazir submitted the proposal for business expansion while also carefully providing a mitigation strategy for the risks involved.

   
Project Background The client is a leading Indian vertically integrated home textiles player, manufacturing bed linen, bath linen, upholstery fabrics, and fine count cotton yarn. Its global reach in the home textiles space spans across 30+ countries and 15+ iconic brands, with customers in North America, Europe, and Asia Pacific.
Scope of Work
  • Prioritization of Product Categories
  • Industry trend assessment, Listing and segmentation of all product categories, Analysis of global supply demand scenario in each product segment.
  • Detailed Analysis of Prioritized Product Categories
  • Market Size, major markets and buyer types, growth potential, Competition Assessment, Successful business models, risk assessment.
  • Strategy Formulation
  • Business model, Product mix, Product positioning, Target markets & buyer types, Mitigation strategy for risks involved, Partnership required, if any.
Result Delivered Wazir delivered a final proposal covering all the requirements through thorough analysis of the Product, Market, and formulated a strategy around the same for business expansion.