Get A Quote

Wazir helps in creating a business strategy for a new brand in the FMCG segment. Wazir created a detailed analysis of market mapping and competitor mapping in the segment.

Business strategy was carved out keeping in mind the product price mix, distribution, and procurement strategy. A business and financial plan was created wherein investment and working capital requirements were highlighted in the next 5 years.

Project Background A large real estate conglomerate with diversified business interest in India and abroad wanted to enter the premium enriched bottled water market in India, by launching a new brand in the country.
Scope of Work Core objective was to conduct a feasibility study for the proposed product segment, answering the following key strategic questions:
  1. What is the market opportunity for premium bottled water in India?
  2. What should be the unique theme/USP for the new brand?
  3. Who will be the target customers?
  4. What should be the product-price mix?
  5. What should be the roll-out plan – possible channels (Direct to customer, Institutional-hotels, restaurants, airlines, etc.), target cities, etc.?
Result Delivered Provided detailed analysis of the bottled water market in India:
  1. Market Mapping – size, segmentation of bottled market: Premium, Masstige, and mass, major competitors in each segment, opportunity, etc.
  2. Competitor mapping in terms of – product & price offerings, POS, target customers, business model, performance, trade terms, supply chain etc.
  3. Formulated business strategy:
  4. Target customers for each segment and their profile
  5. Product-Price mix
  6. Store formats, locations, and target cities
  7. Suppliers and procurement model
  8. Roll out and expansion plan
Developed a 5-year Business and Financial Plan As per the suggested strategy, highlighting revenues, operating expenses, investment requirements, and working capital requirements.