Brand Licensing - Wazir Advisors

Transaction Advisory > Consumer, Product and Retail > Brand Licensing

Assistance in Finding Licensing Partner for Leading International Brands

About the Client

A leading textile manufacturer and pioneer of apparel brands and retail space in India, along with a diverse portfolio of national and international brands through licensing agreements, JVs and own brand development. They were in search of a licensing partner for few of their brands in certain categories.

Project Objectives:

The project objective was to help the client in identifying, evaluating, and selecting the right licensing partner. Key aspects involved:

1. Criteria for Identifying and evaluating potential partners
2. Negotiations and finalization of terms of partnership

Deliverables:

1. Identifying, shortlisting, and approaching the most suitable licensing companies for partnership

Prepared a long list of potential companies
Developed detailed profiles and performed a SWOT analysis of each selected company
Created a short list of companies, basis-specific criteria, and evaluation parameters as developed in discussions with the client

2. Approached and solicited their interest