Development of an Expansion Strategy for an Ice Cream Brand

Strategy > Agro, Dairy and Food Processing Strategy > Development of an Expansion Strategy for an Ice Cream Brand

Expansion strategy for one of India’s fastest growing ice cream brands

Project Brief

The client was a leading ice cream manufacturer and brand. In view of the swift growth achieved, it wanted to embark on a capacity and product portfolio expansion plan. We prepared the execution strategy.

Team’s Scope of Work:

Comprehensive raw material / milk sourcing strategy
Logistics planning from production centers to processing facility and from processing facility to end markets
Recommendations on product portfolio based on international benchmarking
Detailed execution strategy

Outcome:

The client has almost doubled its sourcing and manufacturing capacity and has also launched a range of new ice cream varieties in the fast-growing Indian ice cream market.