Strategy  Agro, Dairy and Food Processing Strategy  >  Development of an Expansion Strategy for an Ice Cream Brand

Expansion strategy for one of India’s fastest growing ice cream brands

Project Brief

The client was a leading ice cream manufacturer and brand. In view of the swift growth achieved, it wanted to embark on a capacity and product portfolio expansion plan. We prepared the execution strategy.

Team’s Scope of Work:

  1. Comprehensive raw material / milk sourcing strategy
  2. Logistics planning from production centers to processing facility and from processing facility to end markets
  3. Recommendations on product portfolio based on international benchmarking
  4. Detailed execution strategy

Outcome:

The client has almost doubled its sourcing and manufacturing capacity and has also launched a range of new ice cream varieties in the fast-growing Indian ice cream market.

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Anuraag Guglaani

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