Expansion, Diversification, and Growth Strategy

Strategy > Agro, Dairy and Food Processing Strategy > Expansion, Diversification, and Growth

Sizing the Indian Retail Industry & Technology Disruptions in the Market

Project Brief

The client was a leading FMCG company of Asia. While it was a player of repute in some countries in Asia and specific zones in India, it sought market and product portfolio expansion in newer geographies.

Team’s Scope of Work:

Market research, demand assessment, competition benchmarking, review of logistics network and raw material & human resource availability to finalize new markets and products (to be approached in a phased manner)
Feasibility of setting up new manufacturing base v/s contract manufacturing
Drafting a comprehensive ‘Roll Out’ strategy

Outcome:

The client is now doing a business upwards of USD 30 Mn (growing at more than 10% YoY) in the new markets and product lines. Feasibility of adding these new product lines in clients’ existing markets is also being worked upon.