Strategy  Agro, Dairy and Food Processing Strategy  > Market Entry Strategies for Poultry & Fisheries Segments

Strategy for market entry in poultry & fisheries segments

Project Brief

A leading Indian business conglomerate was exploring the possibility of venturing into the safe and quality foods segment. To this effect, it planned to establish poultry and fish production centers across several locations in India with an investment of around USD 1 billion. Our team was appointed to provide advisory services to make a road map for execution.

Team’s Scope of Work:

Preparation of Detailed Project Report covering the following –

  1. Identification and assessment of potential viable locations
  2. Determination of linkages with consumption markets and the dynamics therein
  3. Procurement of animals
  4. Recruitment of human resources
  5. Selection, procurement and installation of plant and equipment
  6. Project management framework during the construction phase
  7. Strategy planning for launch and operations

Outcome:

The planning exercise has been completed and implementation will kick off in FY 2020.

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Anuraag Guglaani

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Harminder Sahni

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